Yorkshire Tea is celebrating National Yorkshire Day with a heart-warming new film depicting its newest hero, a Yorkie dog named Archie.
The 60-second ‘Yorkie Day’ ad, from Lucky Generals, features a small but courageous Yorkshire Terrier attempting to achieve feats that are designed for a far larger dog.
Compared to the iconic Swiss rescue dogs, St Bernards, the tea brand‘s newest furry friend struggles to keep up, with a flask running out after just half a cup (“you can’t dunk a bickie in that”), and directions getting confused, leading Archie to overshoot a group of walkers in need of refreshment.
The ad features dramatic clips of Archie – otherwise known as ‘Patron Saint of the Parched’ – heroically posing on a hill with his hair flowing in the wind and triumphant heroic music playing.
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The closing line of the ad seems to embrace Archie’s confused chaos, concluding, “This might not be the answer, but however you spend Yorkshire Day, pack a proper brew”.
“We thought we’d found a new hero for the ages, but it appears Archie is just barking mad. Happy Yorkshire Day,” said senior brand manager at Yorkshire Tea, Liz Griffin.
Lucky General’s head of special ops, Paul Mallon, added: “There’s no doubt this escapade is a little woof around the edges, but as Sean Bean and Patrick Stewart were otherwise engaged, the best thing we could source from Yorkshire was Archie and so we let him loose for Yorkshire Day to entertain and serve some weary hikers. Delicious.”
The advert follows previous notable creatives from the tea brand, including last year’ TV ad that saw Sir Patrick Stewart give a powerful leaving speech in the latest edition of the brand’s ‘Where everything’s done proper’ campaign.
Earlier this year, the tea brand released a ‘Ibiza club banger’ with Lucky Generals, accompanied by a music video encouraging consumers to take their ‘proper cuppa’ abroad with them this summer
