M&S is helping customers to spot healthier choices with its latest summer campaign as part of its Eat Well Play Well initiative, in partnership with the home nation’s Football Associations.
The campaign stars a number of the leading female players from across the four nations, alongside returning fan favourite Ian Wright, and represents the latest step in M&S Food’s partnership with England, Scotland and Cymru.
The campaign will be featured on TV, video-on-demand, YouTube and social media throughout the Women’s World Cup in July and August, with the full advert kicking off on ITV on 17 July
England legend, Ian Wright, said: “Growing up, no one taught me about healthy eating and learning what was and wasn’t healthy came later to me in life. That’s why I’m delighted to be working with M&S Food again on their Eat Well, Play Well campaign.”
“It’s a topic close to my heart and this campaign is all about making healthy eating as easy as possible.”
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In anticipation of the upcoming summer of football – the high street retailer has also reintroduced its nationwide ‘Follow the Flower’ campaign in stores, encouraging consumers to choose healthier options.
M&S Foodhalls will also promote the initiative in-store, utilising yellow sticker signage and offering engaging experiences for customers, including selfie stands and kids’ puzzle sheets.
The campaign follows in the wake of recent research conducted by the retailer that showed healthy eating is a growing priority with 30% of families looking to eat more healthily in the coming month.
In response, M&S recently announced it had dropped or locked the price on over 50 Eat Well products to support customers in choosing a balanced diet.
“With a summer of football ahead of us it was the perfect time to supercharge our Eat Well, Play Well partnerships with the home nations football teams, show our differentiation to other retailers through the partnership, and really focus on our Eat Well healthy options in store,” said M&S food and hospitality marketing director, Sharry Cramond.
“As well as championing women’s football this summer, our main aim is to help families eat healthier. Through the advert, Ian explains our Eat Well proposition and how easy it is to ‘Follow the Flower’ in store for healthier choices.”
