Schweppes has launched a summer multichannel campaign to promote the soft drink brand’s strategic marketing platform and encourage consumers to socialise.
The campaign, developed by Coca-Cola Europacific Partners (CCEP) to introduce the brand’s ‘Born Social’ platform, will run digital, out-of-home and TV, alongside paid social media influencer activity and PR.
The new platform aims to help consumers connect and create memorable moments. It includes one-off experiences such as curated events at Taste of London, the Gin & Rum Festival and other bespoke Schweppes signature serves.
Schweppes’ latest consumer campaign, introduced as part of their new strategic direction, is designed to inspire young adults to break free from defaults that dampen their natural social instinct by saying “no” to comfort and “yes” to the thrill of socialising mingling and letting loose with others.
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The campaign follows the news that the Coca-Cola-owned brand is the ‘number one mixer brand’ in the off-trade by value and volume and comes in the wake of the recent product launch of a new Schweppes Flavoured Soda range.
“We’ve observed noticeable shifts in the ways people socialise and interact post-pandemic, and ‘Born Social’ serves as a powerful reminder for individuals to embrace their social instincts and live life to the fullest,” said Schweppes senior brand manager Marina Nastyushenko.
“This campaign reaffirms and reminds people of the thrill and excitement that comes with trying new experiences – with a Schweppes serve in hand, of course!”
Coca-Cola Europacific Partners GB vice president of commercial development, Martin Attock, said Schweppes continues to lead the mixer market, remaining the nation’s favourite mixer and recognised by more than three-quarters of Brits.
“We’re confident this new multi-million pound campaign direction celebrating everything that’s great about socialising, will inspire consumers to make the most of occasions this summer, keeping the Schweppes brand front of mind and helping to drive sales in-store for our customers,” he added.
