Insurance firm Zurich has launched the latest ad on its ‘Sustain Your World’ creative platform, using ‘upcycled’ footage to showcase its environmental credentials.
Developed in partnership with creative agency FCB London, the campaign will be spearheaded by a 30-second spot that shows how the insurance brand can help protect individuals from hardships.
Showcased primarily across online video and radio, the ads will run through to 25 September and will focus on the communities, businesses and public services Zurich insures.
“Zurich sees insurance differently. As a way to maintain and protect all the things you love – to ‘Sustain Your World’. And with our latest iteration of this campaign, we’re shining a light on all the people and organisations we insure at the heart of our communities: showing how we help sustain everyone’s world, without them even knowing,” Zurich Insurance head of brand and marketing communication, Tracy Waxman, said.
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The creative makes prominent use of previously shot ‘upcycled’ footage to re-iterate the Swiss brand’s ongoing commitment to long-term sustainability.
FCB London senior art director, Greg Harvey added: “When most people think of insurance, their minds naturally turn to dull online forms and lost Sunday afternoons. But Zurich wants us to see insurance differently: not as a bet against the worst happening, but as an enabler allowing the best to happen.
“It’s this safety that allows us to sustain so much in our lives that we take for granted. We couldn’t be happier to shine a light on that across Britain’s people and communities.”
