Creative agency FCB Inferno has announced that from today (15 May) it will be known as FCB London in a major rebrand reveal, as it aims to more closely align its UK offices with the city.
The news comes as the agency prepares to celebrate its 150th anniversary, having first been founded as Lord & Thomas in Chicago in 1873, before being renamed Foote, Cone & Belding (FCB) in 1963.
FCB London was the US firm’s first foray into international waters in 1928, and has led to a storied creative legacy which includes the Dulux dog, British Airways’ “We’ll take more care of you” strapline, and Sure’s iconic “tick”.
“This is absolutely the right time for a brand refresh. The agency has been built with a group from across the world, but our home has been in London since 1928. ‘FCB London’ shows deep pride in our heritage while also heralding a new era of collaboration and big momentum,” FCB London CEO, Katy Wright said.
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In celebration of the rebrand, the agency has commissioned a series of artists to create London-themed artwork set to be unveiled in an exhibition at its Old Bailey offices.
FCB global CEO, Tyler Turnbull added: “The London leadership team has catalysed a new era of creative impact and business growth for our clients.
“The change in name honors this amazing transformation while also highlighting the critical importance that London holds both for our clients and the entire FCB global network.”
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Pls which date is FCB celebrating its 150th anniversary