Travel firm WeRoad has unveiled its latest out-of-home campaign to encourage Londoners to leave the capital’s grey skies behind this summer.
Following several localised campaigns launched across the capital in recent months, this latest iteration will run throughout June across key London locations including The City, Soho, Camden, Shoreditch, Hackney and Dalston & Clapham.
Centred around the strapline ‘Have you ever done a WeRoad?’, the assets will be focused on showcasing some of the operator’s newest destinations that are rapidly growing in popularity such as Patagonia in Argentina and Vietnam in South East Asia.
“Following the success of our first-ever UK OOH campaign, as a brand we wanted to explore the next logical step in the process. We’ve previously inspired Londoners to think about getting out of the rat race and to go on an adventure, and now we wanted to provide some specific examples of destinations where they can go to enjoy a new experience,” WeRoad co-founder and chief marketing officer, Fabio Bin said.
“Being a community-driven travel brand, once again, we wanted to showcase the best of our most popular destinations, seen through the lens of our travel coordinators and WeRoaders. We used real group selfies captured by our travellers, highlighting exactly who we are; a community of solo travellers who want to see the world while making new connections.”
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He continued: “Our latest tongue-in-cheek strapline, ‘Have you ever done a WeRoad’, builds on the original, humorous campaign message, pushing us forwards as a brand for the rest of 2023.”
Developed by WeRoad’s in-house team, the authentic creative exclusively features photographs taken by ‘WeRoaders’ on location in Mexico, Jordan, Indonesia, Iceland, and Turkey.
WeRoad UK marketing manager, Justyna Chlopecka added: “As our brand continues to grow in popularity in the UK, we’re conscious of the fact we need to communicate in an organic and approachable way that Londoners understand and connect with.
“Building on the success of our first above-the-line activity in the UK, this time we wanted to ensure that as well as providing the inspiration for Londoners who might be hungry for an adventure, we also provided them with the answer.”
Concluding, she said: “The current out-of-home campaign in London is an exciting new phase of our brand evolution, encouraging Londoners to think outside-the-box and enjoy a totally new and unforgettable travel experience.”
