Tesco Media and Dunnhumby’s ‘Insight Platform’, have today announced an offsite media partnership with social media site Pinterest
The partnership will allow the UK’s leading CPG brands to connect with the grocer’s customers who are searching for inspiration on Pinterest, by using Tesco Clubcard data and Dunnhumby’s analytical expertise to deliver personalised ads.
The move follows research that showed that the platform’s users are eager for inspiration and are open to new ideas from both familiar brands and those they are yet to discover.
The Pinterest partnership gives brands the opportunity to use a range of five advert formats, including static, video, carousel and collections, while the unique Tesco Media and Insight Platform sales conversion report closes the loop by attributing sales to users who have viewed the ads.
“We’re really excited to launch another new innovative partnership, this time with Pinterest, which will give CPG brands more opportunity to reach shoppers at the vital consideration stage.” Tesco Media managing director, Stacy Gratz, said.
“A winning combination of Pinterest’s audience and Tesco’s Clubcard data means brand marketing teams can reach shoppers at scale, whether they’re browsing for new recipe inspiration or looking for the latest baking trends.”
This new partnership sits alongside a wide range of opportunities available through Pinterest, including offsite, onsite and a range of in-store and digital options.
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This new partnership sits alongside a wide range of opportunities available through Pinterest, including offsite, onsite and a range of in-store and digital options.
Pinterest UK sales director, Tim Woollias, added: “Millions of people come to us every month to plan and shop for all life’s moments. Food and drink are huge on Pinterest, with people searching for everything from weekday lunch ideas to family BBQ inspiration and fancy dinner party dishes.”
“They want to hear from brands, so ads actually enhance the user experience, rather than detract from it. This new partnership will enable thousands of brands to connect with Tesco customers who are seeking inspiration on Pinterest, serving them with the very ideas and products they’re already looking for.”
