Global online marketplace eBay has this week launched its first Idea Ads Paid Partnership campaign on social media platform Pinterest for a DIY Christmas campaign.
eBay’s inaugural collaboration with Pinterest will encourage the platform’s users to ‘Celebrate Christmas Your Way’ by showcasing festive traditions and maximising their home’s DIY potential across the festive season.
“We are delighted to be partnering with Pinterest for our ‘Christmas Your Way’ campaign,” eBay UK brand director, Alex Allcott said.
“Handing over the creative power to three brilliant Pinterest creators known for their interior inspiration has helped shape up authentic content that could only come from creators who understand our audience.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
He continued: “Utilising Pinterest to closely collaborate with creators has provided us with an opportunity to reach new audiences at the very moment they are seeking inspiration for their own home.”
The project will highlight the partnership between between eBay and three Pinterest UK creators; Poppy Deyes, Making the Manor, and Tiffany Grant-Riley.
Pinterest retail partner manager, Daniella Gregory added: “Millions of interior-lovers come to our platform every month looking for new inspiration to refresh their homes.
“Recently we’ve seen a particular spike in searches for ‘Christmas decor DIY’, which gives eBay the perfect opportunity to highlight the variety of products that can be bought or upcycled on the marketplace, to create those beautifully personal gifts.”
