Travel search engine Kayak has launched its first major UK campaign since the start of the Covid-19 pandemic, as its looks to encourage potential travellers to ‘seize the day’.
Developed in partnership with creative agency McCann Manchester, ‘Seize your holiday’ is rooted in the idea of carpe diem and will be centred around the strapline ‘Go see for yourself’.
Spearheaded by a 30-second hero film, the campaign will run until the end of the year and will be upweighted during key holiday periods.
“The desire to travel is well and truly in full swing, and at Kayak, we want to ensure nothing and no-one stops holiday deprived British travelers from seeing the world themselves,” Kayak senior vice president of marketing, Per Christiansen said.
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“The team at McCann Manchester perfectly translated our expertise and vision into a story and we are look forward to seeing the response.”
The ad marks the first piece of work by McCann Manchester for the US brand since it secured its creative account in February this year.
McCann Manchester executive creative director, Dan Noller added: “There is a genuine truth behind this campaign, it’s what led us to creating our new, loose-lipped book button, Booksy. His job it is to help Sandra say YES, she should, in fact, book that trip to Barcelona.”
