Disney has teamed up with Booking.com for an ‘Under the Sea’ inspired global campaign to celebrate the release of Disney’s The Little Mermaid in theatres today (26 May).
The campaign – supported by Disney spokesperson and actor, Melissa McCarthy – will offer three pairs of lucky fans limited-edition overnight stays at a Booking.com beach house in Malibu, for just £4.26 ($5.26).
The unique travel experiences come as part of an integrated media campaign, to be shown across TV and digital channels in five markets across the globe.
In keeping with the mermaid theme, each house will be transformed to create a magical experience – from character-centered rooms, including Ariel, Ursula, King Triton, and Prince Eric, to a private dinner with a personal chef – and will include a screening of The Little Mermaid at a nearby theatre.
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Booking.com senior vice president and chief marketing officer, Arjan Dijk said he was “excited” to share the collaboration with Disney fans looking to celebrate the iconic The Little Mermaid film with “a little magic and inspiration”.
Disney global marketing partnerships, promotions, synergy and special events senior vice president, Lylle Breier, added: “We couldn’t be more excited to collaborate with Booking.com and bring this film to life for fans through unique and fun travel experiences.”
McCarthy, who plays Ursula in the upcoming film, said “If someone told me I could stay in a Malibu beach house inspired by The Little Mermaid, I would pack my bags and move in tomorrow.”
