Comedian Katherine Ryan has featured in Now’s latest series of advertisements entitled ‘So much to love.’
Developed by creative agency House 337, the ads depict the Canadian comedian as a harsh critic of the brand’s film and TV offerings.
Ryan takes time out of her busy schedule to review Now’s sport, cinema and entertainment shows and movies, admitting towards the end of each ad that the brand’s catalogue is actually rather impressive.
The spot was directed by Juliet May through Merman Productions.
“Katherine Ryan is one of my favourite comedians, so when Now approached me about this campaign, I leapt at the chance,” May told Campaign Live. “She’s funny, direct, and people really connect with her. We had a fabulous time working together, and I think you’ll see she’s done an incredible job.”
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Now director of marketing and merchandising, Jamie Schwartz, told Campaign Live: “With Katherine at the helm, this was the perfect opportunity to remind new and existing members that we’ve got something for every TV fan, no matter what they’re into.
“Whether you want to watch the latest F1 clash, sink your teeth into The Last of Us or entertain the whole family with blockbusters like Top Gun: Maverick there’s something for everyone.”
