Comedian Katherine Ryan has featured in Now’s latest series of advertisements entitled ‘So much to love.’
Developed by creative agency House 337, the ads depict the Canadian comedian as a harsh critic of the brand’s film and TV offerings.
Ryan takes time out of her busy schedule to review Now’s sport, cinema and entertainment shows and movies, admitting towards the end of each ad that the brand’s catalogue is actually rather impressive.
The spot was directed by Juliet May through Merman Productions.
“Katherine Ryan is one of my favourite comedians, so when Now approached me about this campaign, I leapt at the chance,” May told Campaign Live. “She’s funny, direct, and people really connect with her. We had a fabulous time working together, and I think you’ll see she’s done an incredible job.”
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Now director of marketing and merchandising, Jamie Schwartz, told Campaign Live: “With Katherine at the helm, this was the perfect opportunity to remind new and existing members that we’ve got something for every TV fan, no matter what they’re into.
“Whether you want to watch the latest F1 clash, sink your teeth into The Last of Us or entertain the whole family with blockbusters like Top Gun: Maverick there’s something for everyone.”
3 Comments. Leave new
This has got to be the worst advert on tv at the moment. It is far too aggressive, totally unnecessary and should be banned.
Awful advert, why is she so aggressive, rude and diva like – I get the irony but it’s just awful… there’s no need for such unacceptable behaviour in a world where we need more kindness… I cringe everytime it comes on…. who thought that was a good idea?
The Robertson’s latest advert I find it not just irritating but but I’d like to say I think the Robinsons brand is a delicious drink with so many spoilt choices for everyone but this advert really does homemade towards and advertisement for Robinsons mouth wash and not the delicious rewarding drink I’m so familiar with I just don’t think this advert will ever be an advert that will grow on me if the advert was done in the same context but using one of the leading my washes I then think it would make a great advert and everything would word really be brilliant, I really do like Robinsons if it’s a case of pushing the straw all twisting to mix twist into mix