Dream Games appoints House 337 as its new creative agency

Mobile game company Dream Games has appointed agency House 337 as its new global creative account following a competitive pitch.

Launched in February 2021, Dream Games has become the third-highest-grossing mobile game in the US.

House 337’s first task will be to create an international campaign for the UK and US, promoting the brand’s main game Royal Match from 1 February.

According to Campaign Live, the creative agency will generally aim to increase Royal Match’s popularity in a bid to increase user numbers through a ‘multimillion-dollar’ TV promotion worldwide.

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“Royal Match provides premium player experiences for millions of our players so it was important that we created a TV commercial that reflected the quality of the game,” Dream Games chief marketing officer Richard Hocking, told Campaign Live.

“The casual puzzle category is extremely cluttered and yet House 377 really understood how to communicate both the differentiated theme and the unique feeling you get when you play Royal Match.”

House 337 executive creative director Jo Moore added: “We are delighted to work with Dream Games on the Royal Match campaign. The unique ‘royal’ aspect of the game has allowed us to have a lot of fun creatively, bringing the campaign to life in a whole new way for the category.

“It’s a really fun puzzler and the organic growth it has seen already in the US is a great start to push it onwards into mainstream culture.”