Uber Eats has unveiled an out-of-home (OOH) campaign to recognise customers observing the holy month of Ramadan.
The delivery brand has deployed a new dynamic ATL campaign across major UK cities, highlighting the fact that each Iftar begins at slightly different times depending on location and the date.
Each day new dynamic digital OOH will be updated with the new sunset timings for every specific location.
The ‘Iftar Incoming’ campaign – developed by creative agency Mother – puts food front and centre, highlighting different signature iftar dishes, popular with Muslim communities across the UK and from different global Islamic regions which include watermelon, fattoush, sheesh and dates.
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“Our new Ramadan campaign creative not only celebrates the amazing dishes that are at the heart of Iftar dinners but also but also reminds our Muslim customers with date and city-specific Iftar times so they can schedule their deliveries for enjoying delicious Iftar meals,” Uber head of EMEA marketing, Can Akar, said.
Media was planned by MediaCom while photography was handled by The Voorhes.
The news comes months after Uber Eats launched a brand campaign which called on consumers to ’embrace the art of doing less’.
