Girls are currently taking a global lead across social media fandom as they ‘reshape the landscape of digital expression’.
IWD 2024: Why marketing needs a woman’s voice at the table
Women across adland share how their voices drive the marketing industry forward and why its “not just about prioritising female voices”.
UK ads showing more diverse women, but still shackled to gender stereotypes
UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
John Lewis celebrates women from its 160-year history in IWD campaign
John Lewis is launching a campaign ahead of International Women’s Day, inviting designers, producers and emerging women-led brands to join.
IWD generates 30bn impressions on social media
On 8 March, social media posts referencing International Women’s Day (IWD) garnered 29.7 billion potential impressions and possible views.
Häagen-Dazs celebrates International Women’s Day by launching $100k bursary
Ice cream brand Häagen-Dazs is honouring its unsung female co-founder Rose Mattus this International Women’s Day by launching ‘the Rose…
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
Glass ceiling? 5 of the best International Women’s Day ads highlighting the gap in gender equality
Marketing Beat looks at the most thought-provoking adverts and campaigns centred around this year’s International Women’s Day.
SheSays displays the reasons women resign from marketing roles in IWD campaign
SheSays, has unveiled an honest social campaign to uncover the real reasons people are resigning from roles within the marketing industry.
Flo wants to end period dramas by de-stigmatising conversations around menstruation
Organic period care brand Flo has launched an extensive new campaign to end period shame and celebrate menstruation as one of life’s funny…