LADbible group, in conjunction with Transport for London and ad agency Wavemaker, has launched a new campaign to combat harassment and sexual assault on public transport.
The social media video campaign from the online publication aims to raise awareness of the issue among Gen Z and Millennial young people.
The 20-second video features an interview with a woman named Emma who explains how her actions helped defuse an incident that she witnessed on the London Underground, where a man’s behaviour towards another woman made her feel uncomfortable.
According to 2021 statistics from UN Women UK, 71% of women of all ages said they had experienced some form of harassment, with this rising to 86% among 18-24 year olds.
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In December last year the government held a consultation on the issue of public sexual harassment and found that 38% of women and girls between the age of 16 and 34 had experienced catcalls and whistles in the twelve previous months, with 25% feeling they had been followed at some point.
“Even the slightest of actions can support someone being sexually harassed,” reads the campaign – which received more than 5,000 engagements in 24 hours on the publication’s channels so far according to a press release from the publication.
The partnership brings to life TfL’s recommended interventions as part of its ongoing campaigns to “tackle sexual harassment on public transport” as it aims to empower LADbible Group’s audience to take action safely.
