The Data & Marketing Association (DMA) has appointed Kate Hamilton to the DMA board in a bid to help diversify skill-sets across the industry.
The Proxymity vice president of marketing and former board chair of the Chartered Institute of Marketing (CIM), Hamilton has reportedly been an advocate for learning and marketing best practice for over 30 years.
In her new role, Hamilton will support the marketing association in helping marketers to develop a combination of data, digital, and creative skills to address rising skills shortages and ‘deliver more successful business outcomes’. Earlier this month, the DMA announced that it was calling on senior managers across the UK to address the growing skills gap within the creative industries by pushing for ‘continuous learning’. The organisation also continues to collaborate with the Department for Education (DfE) to offer the UK public ‘Digital Marketing Strategy Skills Bootcamps’, funded by the government.
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“Throughout my career, I have championed lifelong learning and easier access to education for our amazing profession,” Hamilton said. “To achieve our industry’s full potential, we must cultivate marketers who not only innovate and inspire, but equally, who advocate for best practice and sound ethics. This type of professional and personal development is central to the DMA’s mission to enrich people to help support industry growth – so I am delighted to embark on this journey with the board and DMA community to achieve these goals.”
DMA board chair and MBA CEO Stephen Maher added: “Kate is already widely recognised as a learning ambassador to the creative industries. Her vast experience as a marketing leader, as well as an unrelenting passion for learning and professional development, will make her appointment invaluable to our community’s drive to create continuous learning cultures across every organisation.
“I look forward to receiving her wisdom on how the DMA and our array of skills development initiatives can produce intelligent marketers throughout the industry, from the classroom to the boardroom.”
