AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
PR disaster: How can HelloFresh rebuild its brand reputation?
Stuck in a PR nightmare of biblical proportions, where can the once-thriving, market-leading recipe box firm HelloFresh go from here?
DMA appoints former Disney marketing VP as new chair
The DMA has appointed former Disney EMEA vice-president of digital marketing and CRM Tony Miller as its new chairman.
Why retail is getting marketing effectiveness right
Ian Gibbs, director of insight at the DMA explains why – despite the bleak commercial backdrop – retail is getting marketing effectiveness right.
Two-thirds of SME owners call for data protection reform
Over two-thirds (67%) of SME owners currently believe that the UK should reform its data protection laws to remain a leading tech hub.
DMA urges parliament to pass data protection bill without hesitation
Following the King’s Speech the DMA is urging parliament to pass data protection bill (DPDI) “without hesitation”.
Two-thirds of SMEs seek GDPR reform as data ‘stunts business’
Two-thirds (66%) SMEs leaders seek data privacy reform to address the “significant GDPR shortcomings” presented from the data.
Ogilvy UK and Dove lead this year’s DMA Awards shortlist nominations
Ogilvy UK and Dove are currently leading the field in this year’s shorlisted nominations for the DMA Awards.
Winning over the judges: How to create an award-winning campaign
DMA Awards committee chair, Tony Miller, takes a look back at how previous award-winning campaigns have won over judges in the past.
5 years on – has GDPR succeeded in bringing data abusers to heel?
Five years on from GDPR’s introduction, did the privacy policy achieve what it set out to do – and what lies in store amid post-Brexit tweaking?