M&M’s has unveiled its latest marketing activation with new spokesperson Maya Rudolph a week after the chocolate brand announced it was changing its name to ‘Ma&Ya’s’ in honour of the comedian and actress’ sponsorship.
The new brand ambassador has now announced that the chocolate treats will be filled with clams and called ‘Ma&Ya’s candy coated clam bites’.
“First I put my face on them. Then I changed the name. Then I thought: ‘What does the world really want?’ Clams,” Rudolph said in the 15-second spot.
“That’s why Ma&Ya’s will now be filled with chewy chunky clams. They’re clam-derful.”
A clamsational new change to your favorite candy! pic.twitter.com/1kHolALjpW
— Ma&Ya’s (@mmschocolate) February 2, 2023
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The launch of the marketing stunt comes a week after M&M’s announced that it had paused its ‘spokecandies’ branding and replaced them with the US comedian.
The move from the chocolate brand came after a rebrand of the cartoon versions of the M&M’s caused backlash across the globe.
Fox News’ Tucker Carlson dubbed the rebrand as “Woke M&M’s” and criticised the brand for making the cartoon characters “less sexy”.
“M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal,” Mr Carlson said last year.
Many Twitter users have received the change in spokesperson negatively, calling for the ‘spokescandies’ to make a return to the brand.
I want the spokecandies back
— Demark (@undemarkable_) February 2, 2023
30 Comments. Leave new
Disgusting. Horrible. THEY ARR ALL M&M’s NOW AND FOREVER.
Blaggghh. 🤮
Oh give me a break can’t you leave a good thing alone. What genius thought up this one? And people will probably buy into it …that’s the sad part!
Leave M&M’s ALONE ! What in the world are you thinking ???
As someone who is allergic to clams, and other shell fish, I hope your company puts a warning on the package.
It’s literally just a Super Bowl prank they aren’t actually doing this lol
I cannot believe these posts. They actually think this is real?
This is the state of this country?
Lord help us, please.
I have never wanted a m&m less in my life than after seeing this lol
We want our regular m&Ms back along with the old cartoon characters. They were fine the way they were. This change is plain crazy and ridiculous. Honestly, it makes me sick.
This is worst and most stupidest idea
I not find it funny at all. Clams in the chocolate totally disgusted R
Even though it doesn’t sound good, I’m open to trying something new. When will they start coming out? Hopefully it’s not permanent.
Stop changing things people have been buying for years. Smh . Honestly who wants clams in thier candy . Besides the rich and famous
That has to be the grossest candy ever …I WILL NEVER BUY M&Ms now … and how are you going to store shell fish candy … I take it ,it must be refrigerated if not it’s going to smell horrible
If it ain’t broke, break it.
This is the dumbest thing I’ve ever heard of leave the M&Ms alone
Horrible can’t believe Mars is doing this gross
This is absolutely the most disgusting 🤢, nastiest thing 🤮 I’ve ever heard of!! I for one, am severely allergic to any and all seafood!! Even if I wasn’t, I would never, ever buy something so disgusting! Why change a good thing???
Ewwwwww! No clams!
M & Ms are delicious as they are. Please bring spokes candies back!
That is a horrible idea. I am allergic to anything shellfish. You guy’s are making a terrible mistake if its true. The world does not want that what so ever
These Ads have done nothing for me except turn me off of ALL M &Ms! Please bring back the M & Ms doing their own commercials!
lol everyone is so mad about these m&ms but clearly don’t realize this is a joke and nothing changed you can still by normal m&ms. just more fake republic*nt outrage
I certainly hope this is a joke. I hate fish and the thought of it being produced in the same factory as the regular M & M’s, makes me really consider, not buying M & M’s ever again. Why don’t companies leave a really great, and very old standing candy, alone.
Worst campaign ever!
Worst commercial for candy! What moron approved this one?
I love the clams cant wait until they hit the shelves (^-^)
Hey, here’s a great idea! Try new barnacle m&ms! They’re so crunchy!
On the 1 to 10 stupid meter this classifies as a 1000
What the heck are you thinking or not.
Definitely fire the idiot that thought this one up.
Just saying….
What the world really want is for you to leave the M&Ms alone
They need to clam up this whole campaign!
thanks for info