M&M’s is encouraging the public to ‘Easter Together’ this year with a new seasonal integrated campaign developed in collaboration with…
Mars boss defends brands’ ESG commitments branding scepticism as ‘nonsense conversations’
The new Mars CEO has defended the environmental and social commitments made by brands (ESG) in the face of widespread scepticism.
He who dares: 9 of the best guerrilla marketing stunts from the last 6 months
Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.
Something smells fishy: Why did M&M’s put clams in its sweets?
Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Forget Rihanna – which ads and brands won the Super Bowl?
Setting a pregnant Rihanna and her half-time performance to one side – System1 and Brandwatch have ranked the top-performing Super Bowl ads.
Maya Rudolph puts clams in M&M’s
M&M’s has unveiled its latest activation with new spokesperson Maya Rudolph a week after the brand announced it was changing its name.
Root beer brand A&W pokes fun at M&M’s backtrack on ‘spokescandies’
A&W has poked fun at M&M’s after the brand announced that it had paused its ‘spokecandies’ branding and replaced them with Maya Rudolph.
M&M’s replaces its ‘spokescandies’ with US comedian Maya Rudolph
M&M’s has paused its ‘spokecandies’ branding and replaced them with US comedian Maya Rudolph.
Five of the best Halloween campaigns released this year
Marketing Beat takes a look at five of the best advertising campaigns released by brands for Halloween this year.
M&M’s unveils playful Halloween spot that encourages self-expression
M&M’s has this week unveiled a new Halloween campaign, encouraging people to celebrate the holiday in their own unique way.