Nutritional supplement brand Solgar has today (16 January) launched ‘Golden Light’, a UK-wide out-of-home campaign to light up the nation on Blue Monday.
Developed by Saatchi & Saatchi, the campaign marks the creative agency’s first piece of work for Solgar, which makes full use of Ocean Outdoor’s out-of-home technology across London, Manchester and Birmingham.
The interactive creative invites commuters to stand in front of the digital boards to receive an extra dose of vitamin D and a much-needed serotonin boost as the UK struggles through midwinter.
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“The best ads are often the ones that bring a bit of light relief but they are rarely scientifically proven to do so! Harnessing Ocean’s technology and some amazing sites across Britain to bring golden light to the nation on its most miserable day is really special and we’re basking in the joy of it,” Saatchi & Saatchi chief creative officer, Frankie Goodwin said.
Running exclusively today from 4-8pm, ‘Golden Light’ aims to better acquaint the British public with the range of health supplements and vitamins available across the Solgar range.
Nestlé Health Science senior brand manager, Helen Davis added: “With more limited sunlight, winter is the time our natural vitamin intake may suffer, so what better way to lift spirits on the bluest day of the year than with sunlight-inspired creative?
“We want to give commuters a little light as darkness falls on the the ‘bluest’ day of the year, and are delighted that Saatchis were able to bring this ambition to life in such a practical and unique way across the UK’s three major cities.”
