Nestlé upped its marketing and advertising spend by 0.8% across 2023, despite a 1.5% drop in year-on-year sales to £83 billion.
Nespresso pulls off major coup with David Beckham signing
David Beckham has inked a lucrative deal to advertise Nespresso Coffee, joining Hollywood legend George Clooney on the brand’s celebrity partner roster.
Action for Sugar declares war on HFSS brands marketing to children
The health group Action for Sugar has called for breakfast cereals and yoghurts high in fat, sugar and salt (HFSS) to remove any packaging that could appeal to children.
KitKat urges you to ‘take a break’ from life’s tech frustrations in latest TV campaign
KitKat is encouraging people to take a break from life’s everyday tech frustrations such as weird security questions and remembering passwords.
KitKat harnesses the power of its iconic tagline for stripped-back campaign
KitKat has this week launched a new brand campaign to celebrate its iconic “Have a break, Have a KitKat” strapline, with a stripped-back out-of…
Mean green fighting machine: Nescafé touts eco credentials in latest TV spot
Nescafe has launched ‘Expect more from every cup’, a new integrated campaign to showcase the brand’s sustainability credentials all the way…
Nestlé’s Solgar fights Blue Monday with national OOH campaign
Supplement brand Solgar has today (16 January) launched ‘Golden Light’, a UK-wide out-of-home campaign to light up the nation on Blue Monday.
WPP acquires Fēnom Digital as Wunderman Thompson looks to drive further growth
WPP has acquired Fēnom Digital, hailed as one of North America’s fastest-growing digital transformation agencies.
Nestlé to restrict and reduce its marketing to children under 16
Nestlé is set to restrict its marketing to children as the brand looks to ensure that its marketing output is more responsible.
Nestlé appoints Alex Gonnella as group marketing director
Nestlé UK and Ireland has named Alex Gonnella as its new group marketing director, effective from 1 September 2022.