Nestlé is set to restrict its marketing to children as the brand looks to ensure that its marketing output is more responsible.
The new ‘Marketing Communication to Children’ policy will limit the company from directly advertising ice cream and confectionery to children under the age of 16, as well as prohibiting water-based products with added sugar marketing material.
Prior to this announcement, Nestlé made a commitment to ban marketing material aimed at children aged six and below. This new change will apply to online and TV platforms, as well as gaming and social media outlets in which more than 25% of the audience is under 16.
Debuting globally, the policy will commence on 1 July next year.
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Separately, Nestlé has also recently announced its 2025 targets with its CEO Mark Schneider claiming the brand has made “significant progress” in recent times. According to him, the firm aims “to deliver consistently in turbulent times”.
“We will continue to invest for future growth, investing behind our brands, delivering impactful innovation, leveraging digitalization and improving speed and agility,” he added.
