Young children are increasingly being shown gambling adverts on social media, with a sharp rise in the number of ‘targeted’ ads being shown to under-18s.
Square eyes? BBC says screens can help children learn
BBC Creative is dispelling negative perceptions surrounding screen use in children with a 60-second creative designed to emphasise its potential as a powerful educational tool.
Won’t somebody think of the children? How the ASA is regulating advertising to under-18s
Advertising to children is a tale as old as time … but how are UK advertisements being regulated by the ASA to protect and safeguard under-18s?
Wild deodorant ad featuring masturbation banned for targeting children
A YouTube ad for Wild deodorant – which features a masturbation scene – has been banned by the ASA for inappropriately targeting children.
Nestlé to restrict and reduce its marketing to children under 16
Nestlé is set to restrict its marketing to children as the brand looks to ensure that its marketing output is more responsible.
Balenciaga apologises after allegations of sexualising children in its advertising
Balenciaga has publicly apologised after the fashion brand was accused of sexualising children in its recent ad campaign.
Betway fined £400,000 for marketing on West Ham United F.C. children webpage
Betway has been fined £408,915 by the Gambling Commission for marketing on the children’s pages of West Ham United Football Club’s website.
Dairylea explores a child-like sense of wonder in its latest VCCP campaign
Cheese brand Dairylea has partnered with creative agency VCCP to celebrate the child-like sense of wonderment young people possess.
Emotional Danish ad challenges the idea of ‘perfect parenthood’
Danish ice-lolly brand ‘Sun Lolly’ have released a campaign to challenge social media’s curated perception of a so-called ‘perfect parenthood’.
Children’s exposure to alcohol ads falls by 75%
Children’s (under-16s) exposure to TV ads for alcohol has decreased by 75% since 2010, while exposure to gambling ads has fallen by 25%.