A woman sees the entire fabric of her long-term relationship unravel after her boyfriend buys fake, off-brand Magnum in the brand’s new ad.
Nestlé to restrict and reduce its marketing to children under 16
Nestlé is set to restrict its marketing to children as the brand looks to ensure that its marketing output is more responsible.
Hackney Gelato increases its marketing spend following £600k crowdfunding campaign
London-based ice-cream brand Hackney Gelato has plans to increase its marketing investment after raising £600,000 in a crowdfunding campaign.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.
Baskin-Robbins rebrands itself with “Seize the Yay” campaign
Baskin Robbins, has rebranded its logo, packaging, employee uniforms and tagline, asking customers to “Seize the Yay”.