Metrocentre, the north-east’s shopping and leisure mall, has launched its Christmas ad campaign.
The 30-second animated TV ad sees the inhabitants of a local neighbourhood wake up to ‘magical’ snowfall, with each snowflake transforming into the logos of the shopping centre’s retail and leisure brands.
“For many people, this is the first opportunity since the pandemic to share an uplifting Christmas together as a family,” Metrocentre marketing manager, Helen Atkinson, said.
“We wanted to brings some magic to the ad while also highlighting that we’ve bucked the national trend with dozens of new brands like H-Beauty, Jo Malone and Hobbs opening at Metrocentre recently.”
The campaign was dreamt up by destination specialists AL Marketing with the animation crafted by Newcastle based Arcus Studios. Media buying was also carried out by Smart Outdoor.
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AL Marketing managing director Alan Thornton, added: “Christmas advertising for retail destinations is a crowded arena.
“By developing an animated approach we wanted to generate stand-out and bring the Metrocentre story to life – rooting it firmly in the north-east and giving it an emotional heart, while also reinforcing the commercial message about the breadth of the brands available, many of them found only at Metrocentre.”
The news comes days after King’s Cross launched its 2022 Christmas campaign, which aims to position the neighbourhood as London’s go-to festive shopping destination.
