Elon Musk’s aerospace brand SpaceX has bought one of the bigger advertising packages available on Twitter to promote the business’ satellite internet service Starlink.
According to internal records from the social media business viewed by CNBC, the Twitter campaign will advertise Starlink on the Elon Musk-owned platform in Australia and Spain.
The advertising campaign SpaceX has purchased to promote Starlink is dubbed as a Twitter ‘takeover’. An anonymous former Twitter employee told CNBC that when a company buys one of these packages it normally spends upwards of £212,000 ($250,000) to put their brand at the top of the main Twitter timeline for a full day.
Users in Australia and Spain will reportedly see brand messaging for Starlink the first three times they open the social media app on the day of the planned takeover.
Created to provide high-speed internet to people in areas with poor connection, Starlink uses a constellation of satellites and SpaceX terminals to beam internet down to paying subscribers.
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The news comes days after a raft of brands were impersonated and trolled by newly verified Twitter users.
Since Elon Musk’s acquisition, users of the app can now pay £6.85 ($8) a month for the privilege of a having ‘blue tick’ next to their Twitter usernames.
People and pranksters alike are now able to create profiles that at first glance seem to be authentic and are capitalising on the change by tweeting out false pieces of information.
Valve and Apple were the most recent victims of the impersonating pranks.
https://twitter.com/gabefollower/status/1590462237042683905?s=20&t=d-mCm3Z7FIdwrfsFPCYq9Q
A fake Nintendo Twitter account titled ‘@nIntendoofus’ also trolled Twitter by acquiring a verified blue tick and then tweeting an image of Mario sticking his middle finger up.
The tweet appeared at first to be from the gaming brand itself due to the brand icon used and the name ‘Nintendo of America’ appearing next to the Twitter handle. However, Twitter users soon discovered that the account was false and that the tweet was in fact a hoax.
https://twitter.com/jasonschreier/status/1590467990159777794?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1590467990159777794%7Ctwgr%5Ed932a67a392d0cebe603df89864bf9313be39646%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fmarketingbeat.mystagingwebsite.com%2F2022%2F11%2F11%2Fvalve-apple-trolled-twitter%2F
