Nintendo, Spotify and Amazon are Gen Z’s preferred brands for social impact, outperforming 100 other companies on key metrics.
Buddy Elf Asda ad named nation’s favourite ad of 2022 by ITV and System1
ITV and marketing research company System1 have revealed the the 50 top-performing UK ads of 2022.
Super Mario Bros promote their plumbling services in 90s style Super Bowl ad
Nintendo and Illumination unveiled a self-aware advert for their Super Mario Bros Movie during the Super Bowl LVII last night (12 February).
Ad spending on Twitter plummeted by over 70% in December
Advertising spending on Twitter plummeted by 71% in December, according to data from ad research firm Standard Media Index (SMI).
Twitter to launch ad-free subscription tier to salvage revenue
Twitter CEO Elon Musk has announced plans to introduce an ad-free version of its subscription product, as the firm looks to increase its revenue.
Over 500 advertisers have paused spending on Twitter, says The Information
Over 500 advertisers have paused their spending on Twitter since Elon Musk’s takeover last year, according to The Information.
Should advertisers exit Twitter while Elon Musk’s reign puts the app in jeopardy?
MB asks industry experts to share their opinions on whether brands should exit Twitter in light of the account impersonation controversy.
Omnicom joins IPG in advising clients to pause their use of Twitter
Omnicom has advised its clients to pause advertising spend joining IPG as the latest big agency group to drop from the social media app.
Elon Musk’s SpaceX buys one of the larger ad packages on Twitter for Starlink
Elon Musk-owned SpaceX has bought one of the bigger ad packages available on Twitter to promote the business’ satellite internet service Starlink.
Valve and Apple trolled by verified Twitter impersonators as brands continue to exit app
Valve and Apple are among a raft of brands being impersonated and trolled by newly verified Twitter users.