TV chef and acclaimed food writer Nigella Lawson has partnered with online-only grocer Ocado to help the nation fall in love with store cupboard staples.

The collaboration will see Nigella launch a series of exclusive recipes on the grocers website over the next year.

Ocado will also create a ‘Nigella Loves’ aisle, where customers can shop all of the TV chef’s favourite products and take inspiration from her pantry essentials.

The collaboration comes as research by Ocado revealed 57% of households are on the hunt for more budget friendly recipes this Autumn.

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The data also reports 54% of Brits claiming they’ll be making more of an effort to use up often forgotten ingredients lurking at the back of the cupboard.

“I’m so thrilled to be joining with Ocado to come up with everyday recipes to make life easier and more delicious, and share with you the food that I love at home,” Lawson said.

“As a longtime Ocado shopper, it’s a particular pleasure to highlight the items I buy regularly and build my very own ‘Nigella Loves’ Aisle, which I’ll be adding to often as I find new favourites.

“Sharing my enthusiasm and my food has always been a motivating force for me, and to be able to do this in connection with Ocado, with its huge and inspiring range of products is a real delight.”

Ocado Retail chief customer officer Laura Harricks added: “From the novice cook to the adventurous foodie, we’ve always admired how Nigella makes home cooking accessible for everyone and can create unique flavour combinations using everyday ingredients.

“Now more than ever, the nation is looking for ways to be savvy with spending, across food and energy consumption. This is why our exclusive recipes with Nigella require little energy to cook and use everyday, household ingredients in a unique way.”