US beer brand Budweiser has partnered with global football superstars Lionel Messi, Neymar Jr. and Raheem Sterling to offer fans the chance to win exclusive prizes – including an all-expenses paid trip to Qatar for this year’s World Cup.
Additional prizes will include signed England Men’s and Women’s shirts, a signed Raheem Sterling England shirt, and the chance to watch a live England training session.
Launched to celebrate the start of the 100-day countdown to the start of the tournament, this latest campaign will see Budweiser “drop” a selection of hundreds of prizes around the world tomorrow (13 August.)
Fans will be able to enter by scanning Budweiser QR codes available on the brand and the players’ social media channels.
Further QR codes will be placed on Wembley Stadium and dotted around locations that have helped shaped Messi, Neymar and Sterling’s careers. Upon scanning the codes, fans will be given coordinates to find the prize boxes.
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“This year’s tournament is a unifying global moment that celebrates the possibilities of what’s to come and the athletes that continue to inspire us,” Budweiser global vice-president of marketing, Todd Allen said.
“As the Official Beer of the FIFA World Cup, we are engaging fans and elevating how they experience the games. With tomorrow’s drop, we are just getting started with what promises to be a banner year for football fans everywhere.”
Messi himself added: ““The 100-day countdown to the FIFA World Cup has officially begun, and Budweiser and I are celebrating by giving fans the chance to win once-in-a-lifetime trips to the tournament.
“Ever since playing my first games in Argentina, I’ve dreamt of the day that I would play in the World Cup, and now I’m so excited to help Budweiser make fans’ dreams of attending the World Cup come true.”
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