“Beer and sports are better together,” said AB InBev CEO Michel Doukeris, naming Corona Cero as the first global beer sponsor for the Olympics.
AB InBev named as first-ever beer sponsor of the Olympic Games
AB InBev has been selected by the International Olympic Committee (IOC) to be a ‘Worldwide Olympic Partner’ through to 2028.
Forbes unveils its 2023 list of the world’s top 50 most influential CMOs
Forbes has published its 2023 list of the world’s top 50 most influential CMOs, which recognises each individual’s global influence.
WARC Creative 100 spotlights the industry’s best campaigns and companies
WARC has released its ‘Ranking 2023: Creative 100’, a list that spotlights the industry’s most awarded campaigns and companies in the world.
Super Bowl ads: the good, the bad and the boozy
Breaking down this year’s Super Bowl ads and analysing their effectiveness is System1 chief customer officer Jon Evans. So what will 2023 deliver?
Chapel Down Group appoints former Carlsberg marketing VP as its new CMO
Chapel Down Group, an English wine producer, has appointed Liam Newton as its new chief marketing officer.
Budweiser taps Lionel Messi for World Cup prize giveaway
US beer brand Budweiser has partnered with global football superstars Lionel Messi and Neymar Jr. to offer fans the chance to win exclusive prizes
Corona highlights plastic pollution crisis with thought-provoking spot
Mexican beer brand Corona has released a sci-fi inspired clip bringing attention to the urgent plastic pollution problem affecting world oceans.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
Corona installs pickable fruit billboard in London for Corona Tropical launch
Corona has installed a ‘pickable’ fruit billboard in London to celebrate the launch of the brand’s new low-calorie sparkling fruit drink Corona Tropical.