The Royal Navy and Royal Air Force have decided to continue their collaboration with Wavemaker UK by awarding the agency with a new three-year contract.
The creative agency will continue to deliver media strategy and planning for the Navy and Air Force recruitment campaigns.
NHS England also announced last week that it had appointed Wavemaker as the agency to handle the organisation’s campaigns.
The firm’s ability to effectively and efficiently use fiscal resources reportedly played a critical part in the decision to award this new contract.
“The UK is a brilliantly diverse nation, and it’s vital that that diversity is represented in our armed forces. We’re proud to employ our industry-leading approach to reaching diverse audiences to support this important institution in attracting a new generation of talent to embark on a career within the Royal Air Force and Royal Navy,” Wavemaker UK chief operating officer Katie Lee said.
The Royal Navy and Royal Air Force described Wavemaker’s pitch as ‘encouraging’, stating that it ‘significant thought and application’.
Royal Navy head of marketing, recruitment and attraction, Paul Colley added: “We’re looking forward to continuing our business enterprise approach with the Wavemaker team. Their strong evidence-based approach to media strategy and planning, born out of invaluable data and insight, will help us to deliver compelling recruitment campaigns that resonate with our key target audiences.”
“We are confident that with Wavemaker’s input, we will attract the right quantity and quality of talent for the Royal Navy and the Royal Air Force to meet its recruiting needs.”