Ogilvy PR has launched a new business influence offering to enable clients to access the influence business economy at a B2B level.
Led by the newly appointed global head of influence Rahul Titus, the new offer will help companies access credible industry authorities to help build brand awareness and reputation, facilitate relationships and improve employee engagement.
Ogilvy is already using the new offer with clients such as IBM, Samsung Business and Vodafone Business to build their Business Influence campaigns.
“Using influence in business is not new; but many businesses have only been utilising a small portion of its potential, and focused at the conversion stage. Extending Business Influence impact across an end-to-end business landscape unlocks exponential value that companies can’t always access through other channels,” Ogilvy PR business influence director, James Baldwin, said.
According to the agency, business influencer marketing is predicted to generate £9.6 billion in revenue by the end of 2022. While some of worlds biggest B2B brands use influencers, business influence remains in its infancy.
Ogilvy global head of influence Rahul Titus added: “Business Influence is the new frontier in Influencer Marketing. Similar to consumer audiences, authentic credibility has overtaken hard sales when it comes to increasing trust and B2B growth. Those companies and brands who get this right are poised to reap the benefits of an ever-growing creator economy. The future of Business Influence is around real people driving real impact. Own your conversation, or someone else will.”
According to Forbes, 90% of today’s sales-driven B2B audiences no longer trust sales messages but 92% of B2B buyers agree they would engage if the professional is a known industry thought leader.
Ogilvy concluded: “Since 2017 Rahul has worked with Ogilvy’s Influence team to establish the network’s unparalleled leadership and authority around the Influence economy. Rahul and his team have continually redefined the industry through their industry-leading thought leadership, launching the network’s inclusive influence initiative and unveiling Ogilvy’s recent commitment to combat the misuse of beauty and body editing across Influencer content.”
Click here to sign up to Marketing Beat’s free daily email newsletter
