The Influencer Marketing Trade Body (IMTB) has been appointed as a member of the Committee of Advertising Practice (CAP).
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Influencers must be authentic and credible amid ‘deinfluencing’ trend, says Room Unlocked
Influencer authenticity will be key in gaining the trust of consumers amid the current TikTok ‘deinfluencing’ trend, according to Room Unlocked.
Amplify Gen Z agency Seed hires its ‘first ever’ creative director
Seed – Amplify’s Generation Z agency for clients including Spotify, Jack Daniel’s and Bumble – has hired its first creative director, Joel Menegazzo.
M&S partners with Future Publishing to promote home range during golden quarter of retail
M&S has partnered with Future Publishing – a specialist media platform – to raise awareness of M&S’ Home range during the golden quarter of retail.
Crystal ball save us all: 2023 marketing predictions from industry leaders
As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
Marcus Rashford earns £38k per sponsored Instagram post as influencer marketing continues to grow
England and Manchester United forward, Marcus Rashford earns up to £37,950 per sponsored Instagram post.
Ogilvy’s global head of influence wins ‘Serious Influence’ award at Blogosphere Awards 2022
Ogilvy’s global head of influence, Rahul Titus, has won the ‘Serious Influence’ award at the 2022 Blogosphere Awards.
Ogilvy PR unveils its new global business influence offer
Ogilvy PR has launched a new business influence offering to enable clients to access the influence business economy at a B2B level.