FMCG brand Walkers has partnered with Paramount+ to celebrate the US streaming service’s UK launch by releasing a series of limited edition packs from across its brand portfolio, including Walkers MAX, Sensations, Wotsits, Squares, Monster Munch and Quavers.
Through the partnership, Walkers will offer customers a free month-long subscription to the new service which includes some of the year’s most highly anticipated titles and a selection of new blockbuster films.
Millions of branded promotional packs will produced, showing images from various Hollywood productions such as Mission Impossible, Star Trek and First Lady. UK users will be able to access the service for £6.99 a month.
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“We know that screen time is the largest snacking occasion and as the most loved crisp brand, we are perfectly placed to cater to this demand,” Walkers MAX Senior Brand Manager, Jonathan Roberts said.
“Our partnership with Paramount+ is the ideal opportunity for retailers to tap into snacking occasions like ‘big night in’ and increase sales by offering customers a free month-long subscription to the streaming service.”
Paramount+ director of brand partnerships, Joseph Byrne said: “We are thrilled to be partnering with Walkers as the campaign spotlights some of the best-loved titles and on-screen personalities of Paramount+.
“Together, we are offering retailers the chance to increase sales and create a draw for audiences in the UK and Ireland.”
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