The Sun has partnered with Paramount+ to create a 90s-inspired mock front page to promote the streaming service’s new original series.
Channel 5 renews Simba for 7-figure sponsorship deal
Sleep tech brand Simba hybrid has garnered its biggest sponsorship deal yet, as it becomes the official sponsor of drama and more for Channel 5.
ManyPets secures major broadcaster sponsorship
Sky Media has today (14 April) announced that it has brokered a new partnership between Channel 5 and pet insurance provider ManyPets.
Paramount launches extensive campaign to celebrate Star Trek Day
US media giant Paramount has today launched a new campaign to celebrate so-called ‘Star Trek Day’ on what is the show’s 56th anniversary. The expansive campaign will feature a range…
Read MoreToo far! Top six most outrageous ads banned this year
From underage bikini models to sexual expletives, Marketing Beat takes a look at the six most outrageous ads that have been banned this year.
Walkers partners with Paramount+ to promote UK launch
Walkers has partnered with has partnered with Paramount+ to celebrate its UK launch by releasing a series of limited edition packs from across its brand portfolio
Comedy Central ad for ‘East Mode with Nigel Ng’ banned for using ‘sexually explicit’ language
A pre-roll ad for Comedy Central’s ‘East Mode with Nigel Ng’ has been banned for featuring “sexually explicit” language.
Paramount+ unveils UK and Ireland launch date
Paramount’s global streaming service, Paramount+, is set to launch in the UK and Ireland on 22 June 2022.