Numan’s DOOH tribute to the male instrument hits all the right notes
Digital men’s health platform Numan has launched a risqué digital out-of-home campaign aimed at breaking taboos surrounding erectile dysfunction, with a series of provocative billboards set up across various city-centre locations.
The innuendo-heavy campaign features a series of billboards which make humorous allusions to the male instrument in a bid to normalise discussions around male sexual health concerns.
The ‘Fix yours’ creative was designed by the London-based firm’s in-house team, with media planning and buying handled by brand growth outfit Bountiful Cow.
Set to run through to November, the DOOH push – which includes image-associated puns such as a wiener (sausage), a pistol (toy gun) or a pecker (cockerel) – will support existing TV, BVOD and radio rollouts.
Running across Ocean Outdoor’s nationwide network, Numan’s billboards will appear at prime London locations including Westfield London, Leicester Square, and Canary Wharf alongside city-centre spots in Birmingham, Liverpool, and Glasgow.
Numan chief growth officer, Matthew Davies said: “This campaign is completely aligned with our mission to normalise men’s health issues, to break down taboos and get people talking about them.
“We are excited to launch this campaign and to provide more men with solutions to improve their health and wellbeing, as we look to close the gender gap in healthcare-seeking behaviours.”
READ MORE: Dash Water launches quirky OOH campaign celebrating ‘wonky’ fruit
Calm OOH poster mocks Boris Johnson’s resignation
Meditation and sleep app Calm has poked fun at Boris Johnson’s resignation in its latest out-of-home (OOH) campaign.
The news comes a week after the Conservative Party leader announced that he was quitting as PM.
The OOH campaign pictured above reads: ‘Just resigned? Take a deep breath,’ and features across the TfL’s network of trains and train stations.
An accompanying tweet from the mental well-being brand captioned the campaign: ‘No10 we’re looking at you 👀.’
No10 we're looking at you 👀 pic.twitter.com/3HhKoUj5aW
— Calm (@calm) July 12, 2022
The idea was dreamt up by Calm’s creative partner R Agency.
The company is not the only brand to have poked fun at Boris Johnson, with firms like Ryanair, Iceland and Paddy Power also poking fun at the ex-PM.
Most recently, creative agency Down at the Social, also mocked Westminster by creating a series of cocktails to match the eight Conservative MPs remaining in the Conservative Party leadership race.
READ MORE: Ocean Outdoor launches 13th annual DOOH creative competition
Enviral creates hard-hitting Greenpeace spot that reveals the shocking truth about UK recycling
Bristol-based creative agency Enviral has been appointed by Greenpeace UK and environmental research firm Everyday Plastic to create their latest national campaign – The Big Plastic Count.
The Big Plastic Count aims to take a deep dive into the reality of the UK’s recycling rates and looks to expose whether or not the government is sticking to its pledges on the processing of plastic waste.
With the project’s launch earlier this year, 31 MPs and 97,948 households were encouraged to take part in The Big Plastic Count to gain a clearer picture of UK household plastic consumption and more accurately reflect the problem’s scale.
Alarmingly the project revealed that only 12% of the UK’s plastic waste is actually recycled, with 17% being exported abroad, 25% sent to landfill and 46% incinerated.
Enviral produced three spots for the campaign, a launch film, a how-to film and a film detailing the investigations’ final results, laying bare the true scale of the problem facing government.
“The plastic crisis is out of control but if the government acts we can get a grip on the problem. That’s why The Big Plastic Count is so important,” Greenpeace UK plastic campaigner, Chris Thorne said.
“Getting the narrative right on a campaign like this can be make or break.”
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