CALM has launched a hard-hitting series of social media ads that illustrate the devastating impact that money worries can have on mental health.
CALM swears in new patron Romesh alongside £1 million pledge
CALM has named comedian Romesh Ranganathan as its new patron, alongside a pledge to raise £1 million worth of funds for its support services.
CALM and MoneySupermarket mock-up dreaded energy bill for World Suicide Prevention Day
CALM has partnered with MoneySupermarket to repurpose an energy bill to spotlight the financial pressures that many Brits are dealing with.
Watch: 2022’s seven best ads as chosen by creatives
Marketing Beat speaks to agency creatives who give their verdicts on 2022’s brightest, boldest and best ads, as the industry leaves Covid behind.
9 of the most hard-hitting charity campaigns released this year
Charities and agencies have really struck a chord with consumers this year – we round up nine of the best charity campaigns of 2022.
CALM and Declan Rice encourage UK to tackle ‘invisible’ mental health ‘opponents’ together
Campaign Against Living Miserably (CALM) has collaborated with Declan Rice to encourage the UK to tackle loneliness together.
Declan Rice signs for CALM as its newest brand ambassador
West Ham and England star Declan Rice has been recruited by CALM (Campaign Against Living Miserably) to be its latest brand ambassador.
Charity partnerships: The fine line that brands must tread between altruism and hypocrisy
Marketing Beat speaks to industry experts on how brands must tread the fine line between altruism and hypocrisy.
ASA investigates complaints made about CALM’s ‘Suicidal doesn’t always look suicidal’ campaign
The ASA has received complaints about the Campaign Against Living Miserably (CALM) suicide prevention campaign that aired in June.
‘Words Unspoken’: Poignant campaign gives a voice to those bereaved by suicide
Suicide bereavement charity, Suicide&Co has today (3 October) has today launched a new, hard-hitting awareness campaign, ‘Words Unspoken’.