Havas Media Group launches new B2B capability ‘Havas Business’

Havas Media Group is today launching a new global B2B division, ‘Havas Business’ aimed at disrupting the B2B marketing sector with business-specific offerings and capabilities.

The global agency claims that its new service will be a ‘boardroom-ready’ marketing solution that will enable clients to elevate media and marketing to the forefront of their business performance strategies.

Havas Business’ three main areas of operation will be: strategy, through high-end consulting services help brands thrive in a competitive market place, execution, by creating valuable media experiences for B2B audiences through media buying and planning and effectiveness, by creating bespoke measurement solution to tailor result interpretation to each client.

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“The emergence of a new media landscape, a drive for brand purpose and a new generation of customers, are ushering in a new dawn for B2B,” Havas Media Group UK & Ireland CEO, Patrick Affleck said.

“As such, brands are beginning to see the huge growth potential of untapped B2B opportunity within their businesses. Havas Business provides a one-stop shop brands can partner with as they go on their journey.”

Havas Media Group global CEO, Peter Mears added: ““At Havas Media Group, we live by the power of collaboration to build meaningful brands.

“Building on decades of industry-leading B2B expertise in the UK, and a global network with the local acumen to address unique regional challenges, Havas Business is poised to deliver the future-forward, tailored B2B approach necessary today.”

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