‘Purely coincidental’: Amazon Prime pokes fun at Partygate scandal with witty OOH activation

Amazon Prime comedy series The Boys has launched a tongue-in-cheek out-of-home campaign poking fun at Westminster’s rampant partying culture.

To promote the show’s third season, the tech company turned media giant worked with Madrid-based agency Officer & Gentleman to create bespoke OOH materials for several European markets.

With billboards placed throughout the UK, France, Germany, Italy and Spain, the agency’s astonishingly detailed works lampoon everything from Spanish politics to Milan Design Week, professional football, Glastonbury and even the Queen.

READ MORE: Sky cuckoos traditional marketing techniques with disruptive campaign

Cheekily placed outside the Houses of Parliament yesterday, passers-by were been able to see a witty blending of the show’s humour with genuine political criticism reading:

“The Boys is a fictional series about controversial leaders with a penchant for parties. Lots of parties*

*Any resemblance to reality is purely coincidental”




Additional executions will be rolled out across print, DOOH, and roving billboards which patrol European capitals, pointing out the ‘purely coincidental’ similarities between the abuses of power seen in the series and those allegedly occurring in real life.

The first two episodes of the show’s third series aired on Amazon Prime last Friday (3 June), set to be followed by a new episode each week.

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