Marketing careers still not desirable says Davos panel.
Best in Class: How Go.Compare boosted brand likeability by being… less annoying?
Go.Compare – one of the UK’s most iconic ad campaigns of all time – boosted its brand image by entertaining consumers with ‘The Voice of Choice’.
Claire’s new ‘Get Pierced’ influencer campaign taps into Gen Z audiences
Claire’s has unveiled its new multi-channel ‘Get Pierced’ campaign to promote its ear piercing service.
Kris Jenner and Dream Kardashian promote Amazon Glow in latest ad
Amazon has recruited Kris Jenner and Dream Kardashian to promote the Amazon Glow, a new device that helps connect families.
Ukrainian ad agency gives media buyers chance to support them via QR codes
Kyiv-based creative agency Banda showcased a QR code at Cannes Lions 2022 that took viewers to a site in which media buyers could request layouts of assets from the agency’s ‘Brave’ campaign.
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Havas halts all new investment in Russia over Ukraine invasion
Big 6 advertising agency Havas has ceased all new investment in Russia over its invasion of Ukraine. The French multinational operates in Russia through its regional partner ADV Group, in…
Read More