Havas has announced the acquisition of Front Networks, an independent creative agency concentrating on digital and social marketing in China.
The buyout is set to see the Havas network absorb the Chinese firm, making use of its expertise in channel mapping, timely and effective digital storytelling, and creating engaging digital content.
“It’s enterprise philosophy of connectivity, creativity and collectivity, will bring additional creative and digital firepower to Havas in China,” said Havas.
Its clients include: BMW, Rolls-Royce, Vivo, Microsoft, Columbia, Casarte, Bank of China and Nestlé.
“China has always been of strategic importance to us and I am thrilled to see we are keeping up the same drive and momentum in this market,” Havas Group CEO and chairman, Yannick Bolloré said.
“By partnering with the best there is to offer in China, Havas Group will surely create more meaningful moments and value for all our clients, consumers, brands and communities. We are delighted to welcome Felix and the teams to the Havas Family.”
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Front Networks CEO and founder Felix Teng added: “We pride ourselves in having been recognised by Havas, the industry leader in integration and entrepreneurship.”
“With the Group’s resources and empowering tools, we will be able to broaden our horizon, extend our solutions and add scale to the depth of our services. Their philosophy is very exciting and we are looking forward to doing more meaningful things together.”
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