McLaren has struck a sponsorship deal with Google which will see the tech giant’s logo appear on the British racing team’s wheel covers in both Formula 1 and Extreme E championships.
The agreement involves the promotion of Google’s Android and Chrome brands across all of McLaren’s vehicles and team clothing. Its value has not yet been disclosed.
The partnership will also see McLaren use Google 5G technology and devices alongside the Chrome browser during its practice sessions, qualifying and races to support the drivers and team, with a view to improve on-track performance.
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“Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world,” McLaren Racing CEO, Zak Brown said.
“By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance.
“We’re looking forward to an exciting partnership that spans across Formula 1 and Extreme E.”
According to Sky News, Zak Brown has been responsible for the expansion of McLaren Racing’s sponsorship portfolio, having quadrupled annual sponsorship income to over £100 million, partnering with global brands such as Dell, Cisco, Coca-Cola, Unilever and Black & Decker.
Google VP of marketing, Nicholas Drake also enthused about the partnership, due to be kicked off with the opening race of the Formula 1 season in Bahrain this weekend: “McLaren Racing represents the very best of what’s possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google.
“We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimise McLaren’s race day performance.”
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