EE has created an AR shopping experience at Wembley Stadium for England fans, guided by an avatar of footballer Trent Alexander-Arnold.
Google enters Formula 1 arena with McLaren Racing sponsorship
McLaren has struck a sponsorship deal with Google which will see the tech giant’s logo appear on the British racing team’s wheel covers in both Formula 1 and Extreme E…
Read MoreRudimental to headline Beatport music event in partnership with EE
EE has teamed up with DJ music platform Beatport to secure Rudimental as its headline act for Parallel 5G.
Tennis star Emma Raducanu scores Vodafone partnership
Vodafone has unveiled a new partnership with tennis star Emma Raducanu, making her the network provider’s first grassroots tennis ambassador.