Wavemaker has been appointed as global media consultancy partner for Merlin Entertainments, winning the EMEA and US planning and buying.
ITV AdLabs supercharges emotional targeting proposition
ITV AdLabs is upgrading its Automated Contextual Targeting (ACT) tool in partnership with search intelligence platform Captify.
Christmas ads 2023 – why retail is going for ‘big dumb festive fun’
Creative minds from AMV BBDO, M&C Saatchi, Kite Factory, TBWA\London, Lucky Generals and others predict this year’s retail Christmas ads.
Nationwide’s biggest rebrand in 30 years enlists Hollywood star’s help
Nationwide Building Society is promising it’s ‘a good way to bank’ in a brand refresh campaign that has enlisted the help of Hollywood star Dominic West.
87% of Gen X feel underrepresented across TV advertising
Wavemaker has found that 87% of Gen X feels underrepresented across TV advertising, despite being set to become the wealthiest generation.
Wavemaker UK names first-ever head of people and culture
Media agency Wavemaker has appointed Dani Saadu to the newly-created position of head of people and culture, he joins from Hunter Healthcare.
An unfortunate series of events befalls the public in latest Audible campaign
Audiobook platform Audible is channelling its wacky new brand identity with the second instalment of its ‘Laugh Through With Comedy’ campaign.
Trading Places: Industry moves you may have missed including Adam&EveDDB, Wunderman Thompson and Wavemaker
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
Nationwide unveils new campaign to showcase commitment to members over profit
Financial firm Nationwide has unveiled a straight-talking campaign to highlight its commitment to its members over profits, with the launch of the ‘Nationwide Fairer Share.