Wavemaker has poached iProspect’s Chris Worsley for the role of Global Performance Lead, which he will commence in January 2024.
In his new capacity, Worsley will be responsible for delivering best-in-class performance strategy for Wavemaker’s global clients and will collaborate closely with global GroupM Nexus leadership.
He will report to Wavemaker’s global consultancy lead and global client president Anna Hickey, and will play a key role in new business pitches with the aim of spurring new growth for clients.
In his previous role at iProspect, Worsley held the position of UK Group Managing Director and led the agency’s global performance clients.
During his eight years at the agency, he played a key role evolving iProspect from performance specialist to digital-first integrated media agency.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
He also helped to launch the agency’s ‘Brands Accelerated’ proposition and won new clients as part of the team, including Pandora, The Economist and Carlsberg.
Prior to working at iProspect, Worsley had previously worked at JWT, AnalogFolk and Havas Work Club.
“I’m delighted to welcome Chris to the Wavemaker family to lead such an important area of the business as we continuously aim to set new benchmarks for the industry across our practices,” said Global consultancy lead and client president Anna Hickey.
Worsley added: “I’m thrilled to be joining Wavemaker as Global Performance Lead. The agency has an incredible track record of delivering transformational client growth and consistently pushing the boundaries of media innovation”.
“I look forward to joining the team and leading the delivery of progressive, scaled digital performance solutions to drive continued growth and success for Wavemaker’s clients”.
