The best of the festive best – we round up the biggest, funniest and most heart-warming of the budget-busting Christmas ad campaigns for 2023.
Watch: Very’s festive flamingos bring ‘sparkle’ to 2023 Christmas ad
Online retailer Very has unveiled its 2023 Christmas campaign, bringing colour and ‘sparkle’ to the shopping experience in the form of festive flamingos.
Very celebrates hectic family moments ahead of Mother’s Day
Online retailer Very is celebrating hectic family moments in its latest spring campaign launched to coincide with Mother’s Day.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Christmas adspend set to hit record high of £9.5bn this year
UK adspend for the final quarter of 2022 is set to increase by 4.5% from last year’s record high to a total of £9.5 billion.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.
Kantar: Brands must ensure Christmas ads ‘strike appropriate note with public’
Kantar’s head of creative excellence, Lynne Deason, has warned brands will need to ensure their Christmas advertising campaigns strike the appropriate note with the public as 50% of consumers plan to spend less on the festivities this year as the ongoing cost-of-living crisis continues to intensify.
Christmas ads 2022: Very kicks off the festive season with TV campaign
Very has kicked off the festive season with a TV advert celebrating the “lots of days” of Christmas – key moments that make up the holiday period.
The Very Group poaches MetroBank’s Jessica Myers, appointing her as new CMO
Multi-brand online retailer The Very Group has appointed Jessica Myers as its new chief marketing officer, with effect from 3 October.