Very celebrates hectic family moments ahead of Mother’s Day

Online retailer Very is celebrating hectic family moments in its latest spring campaign launched to coincide with Mother’s Day.

‘Getting Ready’ champions the mother’s role in keeping families on track despite the endless chaos that young children can cause, and showcases the realities that many families face in scheduling social events.

Based on customer insight that spring-time signifies a relentless period in families’ social calendars, Very shows off its credentials as a hassle-free partner for all the public’s urgent wardrobe needs as winter draws to a close.

“We want our new spring campaign to leave families in no doubt that Very is on their side. Our research shows that spring not only brings renewed positivity for our customers, but that families are laser focused on important categories,” Very chief marketing officer, Jessica Myers said.

“Events drive fashion uptake, better weather leads to demand for garden items, and parents continue to prioritise items for their children. All of these themes feature in our campaign. Our brand is about celebrating real-life, relatable family moments. We have focused on the hero of the story, our core customer, whilst highlighting the flexibility, convenience and value they want. We can’t wait to see the response.”

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The retailer’s insight also revealed that despite the difficult economic period, a majority of customers still remain focused on purchasing key springtime essentials, such as new clothes, garden furniture and gifting items.

Developed by creative agency Grey London, assets will be led a hero 30-second spot set to be rolled out across TV, video-on-demand and cinema, supported by three 10-second cut downs.

Grey London creative director, Jesse Little added: “As Very’s customers look for help getting ready for Spring, we had a blast bringing to life the brilliant insight that getting ready for anything can be challenging when you have kids.

“Working once again with director-dream-team Jocelyn & Dawn at Biscuit, we love how they capture the energy of family life in a beautifully relatable way.”