Online retailer Very has unveiled a new campaign spotlighting its V by Very collection.

Titled ‘The Arrival’, the new marketing drive is the sequel of the brand’s spring campaign, ‘The Departure’.

Devised by The Gate, the campaign is centred around a 30-second hero film, directed by Tom Dream. The spot follows the brand’s models as they land in Very’s new dreamscape, ‘Flamingo Beach’.

It will also run across out-of-home activations, video-on-demand, social media, press and online channels.

Stills for the marketing drive were taken by fashion photographer Berta Pfirsich.

Jessica Myers, chief customer officer at The Very Group said: “The launch of The Arrival marks one full year of our iconic fashion platform and ongoing commitment to our bold and distinctive visual identity.”

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“Our two-part SS25 campaign has leaned into our own brand offering, while also showcasing products from across all of our fashion categories, it’s an exciting ad campaign which lays the foundations for what’s to come,” she added.

Antonio Gizzonio and Maisie Willis, creative directors at The Gate, said: “For summer 2025, we wanted to capture the spirit of adventure that our flamingo squad lives for – because they’re not settling for average when it comes to their holiday, or their summer style.”

“Our audience is all about maximising every moment, big or small. A sentiment embodied by our flock, who bring their own bold style, vibrant energy and sparkle to every moment. Showing that with the right spirit, and the right wardrobe, the adventure never stops,” they added.