Following Wieden + Kennedy’s decision not to re-pitch for the Sainsbury’s account, the grocer has now named a shortlist of three creative…
Hitting the right note: How brands are changing their tune during the cost-of-living crisis
Marketing agencies share how brands have had to change their messaging as they as they look to hit the right tone amid the cost-of-living crisis.
Watch: Saga challenges perceptions of senior holidays in adventurous new spot by VCCP
Saga has launched an integrated brand campaign to kick-off its 2023 marketing activity to support its bespoke holiday packages for the over-50s.
VCCP strengthens Retail Experience proposition with new creative director
Creative agency VCCP London has bolstered its Retail Experience (RX) offering with the appointment of Darren Groucutt as creative director.
Walkers to giveaway £100k to recipient of a heart shaped crisp
Walkers has unveiled its latest campaign with creative agency VCCP London, titled ‘Love From Walkers’.
Krispy Kreme unboxes joy with SADvert light-emitting billboard
Krispy Kreme has unveiled a SADvert billboard in Salford to dispense light therapy to an area that averages two hours of sunlight per day in January.
VCCP Group acquires behavioural science consultancy to bolster creative offering
VCCP has this week announced the acquisition of behavioural science firm, Cowry Consulting as part of its accelerated growth strategy.
Violife targets Shoreditch’s vegan-curious population with enticing OOH creative
Violife has this week launched its 2023 Veganuary campaign with a set of high-value out-of-home assets in the heart of East London.
Watch: Cadbury Creme Egg helps the nation avoid its prize-winning eggs with live tracking data
Cadbury Creme Egg has this week launched the latest instalment in its iconic ‘How do you NOT eat yours’ campaign, which has been brought…
Dogs Trust launches new TV campaign to help with cost-of-living crisis
The Dogs Trust has partnered with creative agency VCCP to launch a new integrated brand platform that aims to keep dogs and their owners…