Creative agency VCCP has unveiled a new senior social leadership team in a bid to expand its social offering.
Nick Lewis will join as head of social and content strategy, while Alex Dalman will attain the head of social and innovation role. Nicky Palamarczuk will also become the new head of social and influence.
The moves come as part of VCCP’s idea to challenge social conventions for the agency’s clients across the partnership and ‘expel the bad habits’ of the industry.
The news comes days after Ogilvy PR appointed Rahul Titus as its first global head of influence, recognising that the industry is becoming increasingly populated by influencers.
Leading a team of 35 ‘social specialists’, Lewis, Dalman and Palamarczuk will aim to translate the fast-paced nature of ‘social-first thinking’ into ‘groundbreaking’ work across social, gaming, digital and experiential.
While they intend to simplify the complexity of the social media landscape for clients, they will also scale VCCP’s social capabilities across its global network.
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Alongside the new leadership team the agency has announced the launch of a social audit tool called ‘The Big Social Media Reality Check’ which will enable VCCP to analyse a brand’s social media presence.
Lewis joins VCCP from football media business COPA90, working with brands like EA Sports, Nike and PepsiCo.
“We’re in an exciting era of social fuelled creativity where we are redefining how we connect brands with consumers, build community and entertain,” Lewis added.
“These connections however are increasingly disparate and I’m really thrilled to join one of the very best integrated agencies, to help reduce siloed and fragmented brand experiences.”
Prior to their appointments, both Dalman and Palamarczuk have been hailed as ‘driving forces’ at VCCP London for having social-first mindsets.
Dalman added: “We want to make sure our brands show up in the most culturally relevant way in the places where our clients’ audiences are spending the most time. That means pushing the boundaries of what we do and what we offer to clients; whether it’s activations, games, or TikTok Collectives, it’s about cutting through in really stand-out ways, and not over complicating things.”
Palamarczuk concluded: “In 2022 we need to assume that a vast proportion of a brand’s target audience will never see a TV ad from that brand. And it’s not enough to do social cut-downs. We need socially native creative. It’s why we have a team of social specialists.”
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